The Right Way to Measure Social Media
October 13, 2014 — Digital / Social
With stories, not spreadsheets. For today’s communications pro, it’s the $64,000 question. When you describe it, your clients roll their eyes. When you report it, you’re lampooned. If you�…
Read More
This New Tool Will Make Your Articles Effortlessly Tweetable
June 6, 2014 — Digital / Social
Whether you love it or love to hate it, the New York Times is the king of digital journalism for a simple reason: it’s always innovating. Beyond making “snowfall” a verb, the so-called Gray…
Read More
The Single Easiest Way to Get More Shares
February 14, 2014 — Digital / Social
The most common social media fail is easily correctable. People are lazy. Web publishers are no exception. When they install social sharing buttons, all too often they leave the default settings in pl…
Read More