Apr 28 2017
It’s no secret that technology has had a huge impact on food over the past 10 years. From stunning recipe photos shared on social sites, to the wildly popular recipe videos on Buzz Feed’s Tasty, consumers are finding new ways to inspire them to eat at home.
This movement back to the kitchen and oversharing what you eat on social media, may have a positive impact on your health, wallet and the environment. A new study conducted at Oregon State University on 400 Seattle-area adults, who were surveyed regarding a week’s worth of cooking and eating behaviors, found that households that cooked at home three times per week had healthier diets overall. Interestingly, sharing may do more than just increase your followers. Another study published just this week analyzed how Instagram users turn to posting photos of the food they eat to track intake and meet weight loss goals. Through interviews with the study participants, it was revealed that social and emotional support from other Instagram users helped the participants stick to their healthy eating goals. Researchers also found the
Apr 28 2017
A successful pharma product launch and rollout requires an enormous amount of operational and cross-functional execution. That’s true no matter if the company is a large pharmaceutical company or a small to mid-sized one seeking to introduce a biologic intervention, drug, vaccine, device, or assay.
All too often, unfortunately, public relations agencies are engaged too late in the game—just prior to an anticipated FDA approval and for a communications launch plan.
It’s best to begin market development 18-24 months ahead of launching a product. That’s where a communications firm who knows pharma and medical science is critical.
A pharma company’s new product point person is tasked with creating a winning playbook—one that stays one step ahead of the competition.
At the same time, s/he is tackling intricacies of market access and research, pricing/reimbursement and scientific clinical trial data submissions. These include stakeholder and opinion leader engagement and concomitant data disseminations to inform clinical guidelines and policy engagement, not to mention a successful and compliant regulatory pathway.
Pharmaceutical companies big and small can fall into the trap of siloed operations to the demise of a product’s promise. They miss how public relations can be maximized to generate and leverage pre-market opportunities
Apr 25 2017
Ah, the signs of spring . . . the sound of birds and frogs coming out to play, warmer temperatures and sudden breezes, pollen coating everything . . . and the influx of bright, eager interns to our offices.
At Padilla, the summer intern cycle is a highly anticipated and important part of the year. Yes, we love the extra help they provide. And yes, we love the amplified energy, sense of excitement and new ideas they bring to our teams. But we also see our interns as a great way to identify top talent – either at the completion of their internship or down the road.
Of our 240+ employees, approximately 15 percent started as interns. Of that group, 65 percent have been with the agency for more than five years. That’s an impressive stat, especially during this era of serial job-hopping.
Designing an internship program to identify top talent for your company requires thought and planning.
I asked our former interns, whose tenure with Padilla ranges from less than a year to 23 years, what they appreciated most about their internship at the agency. Based on their responses, here