Employee Engagement

9 Ways to Engage Summer Interns – and Identify Great Talent

Ah, the signs of spring . . . the sound of birds and frogs coming out to play, warmer temperatures and sudden breezes, pollen coating everything . . . and the influx of bright, eager interns to our offices.

At Padilla, the summer intern cycle is a highly anticipated and important part of the year. Yes, we love the extra help they provide. And yes, we love the amplified energy, sense of excitement and new ideas they bring to our teams. But we also see our interns as a great way to identify top talent – either at the completion of their internship or down the road.

Of our 240+ employees, approximately 15 percent started as interns. Of that group, 65 percent have been with the agency for more than five years. That’s an impressive stat, especially during this era of serial job-hopping.

JobHoppingDesigning an internship program to identify top talent for your company requires thought and planning.

I asked our former interns, whose tenure with Padilla ranges from less than a year to 23 years, what they appreciated most about their internship at the agency. Based on their responses, here

Social Media

Instagram Direct’s newest feature: a how-to for marketers

Instagram last week rolled out another feature that continues its competitive attack on Snapchat: disappearing video and photo messages.

Source: InstagramYes, the very idea that birthed Snapchat. Not too surprising considering other recent Snapchat-
inspired announcements
from Facebook, the parent company of Instagram.

This update, however, creates new opportunities for brand marketers and sales teams alike.

Disappearing photo and video messaging has been on Instagram since November, but operated in an interface separate from Instagram Direct (DM). Last week’s update feels more natural. The messages temporarily appear in a single DM thread alongside all other text, photos, etc., where two people (or more, in a group) can extend the conversation.

The feature has potential to be a powerful promotion or sales tool for several reasons. It’s relatively non-invasive. It’s fun. It allows for better, more creative pitching in just a few seconds. And, at least for now, it’s an opportunity not many brands are capitalizing on, which means less pressure on the consumer.

You can send these messages and start a dialogue with any user on the platform – you don’t have to be following them, nor do their profiles need to be

Social Media

3 Hacks to a Paid Social Strategy

Businessman and business sketch

You’ve heard me say it over and over, organic reach is dying. And maybe my last post finally got you to take the leap and start putting some cash behind your social content. So, you logged onto your brand page, made your way to the ad manager and then had this realization: Shalee Hanson completely convinced me that organic reach was dying, and then gave me no idea how to approach paid social media advertising.

Guilty. But, I’m here to make it up to you. Last week, I attended a webinar featuring Larry Kim that shared some great insights on how to get the most out of a social media landscape that’s constantly changing. Today, we’re going to walk through three of the most important hacks I walked away with and how you can start using them in your strategy.

  • Promote Posts That Perform Well Organically
  • It sort of goes against human nature, right? Why promote the posts that are doing well organically, instead of the posts that need a little push? Let’s be frank, not all your content is gold – let’s be even more frank, most of it isn’t. According to Larry Kim, 10 percent

    Branding

    Want to Build a Great Brand? Start with Great Character.

    Business people shaking hands outside of office building

    In August 2016, Target’s Chief Marketing Officer Jeff Jones left the company to join Uber as its new President.

    Just over six months later, he resigned, saying that “…the beliefs and approach to leadership that have guided my career are inconsistent with what I saw and experienced at Uber…”

    That’s pretty damning, but it shouldn’t be all that surprising. In Jones’ first year, he spent a good deal of time talking to Uber drivers to hear about their issues and experiences. While our firm doesn’t work for Uber or its rival Lyft, I’ve been doing roughly the same thing for the past 18 months – asking drivers who work for both which one they prefer.

    My informal tally of roughly 100 drivers shows that they prefer Lyft to Uber by a 9 to 1 margin.

    You’d think the reason would be economic – that Lyft pays more than Uber, or that Lyft allows passengers to tip in the app (it does). But the reasons drivers cited were often less tangible – the policies on surge pricing (Uber being viewed as predatory), the method for doing auto safety checks (Lyft slower, but more deliberate), and the tone and tenor of

    Crisis Management

    Crisis Recovery Q&A with Bob McNaney: How to bounce back from a crisis – stronger than ever

    Senior Vice President Crisis & Reputation ManagementBob McNaney is Padilla’s senior vice president of Crisis and Critical Issues. He counsels global corporations through crisis situations. An award-winning investigative journalist and reporter, McNaney conducts crisis training across the country and teaches executives to successfully communicate their messages to their intended audience. His expertise includes spokesperson coaching and issue management. Connect with him at Bob.McNaney@Padillaco.com

    McNaney answers questions about how to bounce back from a crisis stronger than ever.

    Q: What does crisis recovery involve?

    First, let’s define crisis. A crisis, unlike a common business problem or challenge, poses a discernable degree of risk to your reputation, financial wellness or business survival – or a combination of all three.

    Crisis recovery describes the period after the crisis when your organization is intact, has resumed normal operations and – this is important – has restored its brand to its original or higher position. That doesn’t happen by accident.

    You’ve heard the saying, “if you fail to plan, you’re planning to fail”? That’s absolutely true in today’s volatile marketplace. Every organization needs a current crisis communications plan, along with training and practice sessions. A dusty binder…