Digital Marketing

From Farm to Fork, Thanks to Technology

Farm to fork… heritage… organic… these buzz words have been hitting the grocery store shelves in force for years now. Along with this trend, there is a growing desire to understand more about where our food comes from. According to the 2016 Nielsen Global Ingredient and Dining-Out Trends Report:

  • Consumers are adopting a back-to-basics mind-set, focusing on simple ingredients and fewer processed foods. More than half of consumers say they’re avoiding artificial ingredients, hormones or antibiotics, genetically modified organisms (GMOs) and bisphenol A (BPA).
  • Seventy-three percent agree that they feel more positively about companies that are transparent about where and how products were made, raised or grown.

A few innovative companies are tapping into this desire to give consumers exactly what they want. That’s great PR from the ground up. Check out what these three trend-setters are doing:

  • SVO’s Farmer Focus Chicken – This chicken has a Farm ID on every single pack. Head to their website, and enter the Farm ID to see the exact farm your chicken came from. Now THAT is farm to fork. The fast-growing

Wine, Food & Nutrition

4 Tips for Restaurants Hiring Gen Z

If the restaurant industry was a country, it’d be larger than 90% of the world’s countries’ economies, a whopping projected annual sale of $799 billion in 2017. Currently, there are over 1 million restaurant locations employing 14.7 million employees. One in 10 Americans currently work in a restaurant; 1 in 5 held a past restaurant job and 1 in 3 got their first job in a restaurant. (NRA Show 2017)

While the restaurant industry is a melting pot of generations, Gen Z is the one hitting the workforce by storm today. In fact, the restaurant industry is the economy’s largest employer of teenagers, as 1/3 of all working U.S. teenagers are employed in a restaurant, according to the Bureau of Labor Statistics.

For an industry facing a 72.9% employee turnover rate, it’s important for restaurateurs and managers to understand the driving forces behind their employees’ work ethic and learn how to manage and retain them. Here are four things you need-to-know about employing Gen Z:

  • Work Ethic – Gen Z has an intensive work ethic without the expectation to hold managerial positions upon starting a new role,

Healthcare

Move Over Digital Health

The future of health care is not a device or a drug yet to be discovered. As the market for digital health technology continues to expand, trailblazing hospitals are preparing for digital medicine instead. Here are a few of the latest ways digital health is changing.

Demand for new positions

The health care industry’s shift toward electronic health records has spiked demand for new positions and teams. Many progressive hospitals are building clinical innovation teams called upon to apply the same rigor of evidence-based health care principles to digital medicine. That means doing no harm, delivering effective and patient-centered care, and doing so in a timely and efficient manner while incorporating digital tools and capabilities. Other hospitals are hiring nurse informaticists, a role that combines a nurse’s traditional skill set with expertise in systems, analysis and design. Why? Because engineers and IT professionals just don’t have the clinical expertise to introduce and manage these systems, not to mention prevent potentially life-threatening technical errors. The future of health care will be counting on these staff members to actively test data to make sure accuracy and transmission between devices and systems is working properly.

PR Industry Trends

Defying tradition with summertime booze

It’s the summer solstice, and even though you’ve most likely already been enjoying summer Fridays, today is the official start of everyone’s favorite season.

And, fortunately, with the warmer weather comes outdoor imbibing. Though enjoying tipples while seated in a bar indoors with friends makes for a great evening, there’s something about boozin’ on a patio under the summer sun that makes this season the best.

Since the masses tend to gravitate towards a few specific types of beverages for the season (myself included), I had a very hipster thought: what are some alternatives? What’s the road less traveled when it comes to warm-weather booze? (Yes, I did just sort-of quote Robert Frost).

Here are some thoughts:

Corona and Lime? How about…

Flying Dog Numero Uno Agave Cerveza. Yes, it’s a bit more of a mouthful than saying “Can I get a Corona,” but a great option for easy-drinking with a bit of lime zest, agave, and a crisp finish.

Dry White Wines? Open up a bottle of….

Dry white Bordeaux (client). Usually, a chilled glass of Sauvignon Blanc from New Zealand or Vinho Verde from Portugal is right up

PR Industry Trends

4 Social Media Shake-aways

Recently, I attended The Social Shake-Up Show. I was among nearly 600 social media, public relations, marketing and communications pros in attendance. It was a whirlwind two days packed with networking and presentations, but I left with some new friends, a love for Atlanta and four social media Shake-aways.

1.  Authentic Storytelling

Shawn “Shonduras” McBride kicked-off the show by sharing his own social media journey and the career he built out of creativity, collaboration, positivity – and a whole lot of trial and error – to become a successful Snapchat pioneer. He reminded us that your audience is helping you build the story and community together. Don’t tell them what to do but “work smarter, not harder” to find a reason for your followers to move from one platform to another.

Although most brand managers may describe themselves as storytellers, Renegade Founder and CEO, Drew Neisser, cautioned against a few common pitfalls and to bear in mind: We’re not the hero. We’re the sage. He took us back to the basics of storytelling – and the art of creating an emotional connection – which you can’t do without conflict.