Apr 21 2017
In August 2016, Target’s Chief Marketing Officer Jeff Jones left the company to join Uber as its new President.
Just over six months later, he resigned, saying that “…the beliefs and approach to leadership that have guided my career are inconsistent with what I saw and experienced at Uber…”
That’s pretty damning, but it shouldn’t be all that surprising. In Jones’ first year, he spent a good deal of time talking to Uber drivers to hear about their issues and experiences. While our firm doesn’t work for Uber or its rival Lyft, I’ve been doing roughly the same thing for the past 18 months – asking drivers who work for both which one they prefer.
My informal tally of roughly 100 drivers shows that they prefer Lyft to Uber by a 9 to 1 margin.
You’d think the reason would be economic – that Lyft pays more than Uber, or that Lyft allows passengers to tip in the app (it does). But the reasons drivers cited were often less tangible – the policies on surge pricing (Uber being viewed as predatory), the method for doing auto safety checks (Lyft slower, but more deliberate), and the tone and tenor of
Apr 19 2017
During my travels around the storied Bordeaux wine region last week, I had the opportunity to visit La Cité du Vin, a new wine museum that opened last year in the beautiful city of Bordeaux. It impressed me so much, I spent almost three hours there, but I could have easily spent another three. There is fascinating information for wine aficionados, novices, experts, non-drinkers, and even children to experience via brilliant technology and digital works of art. The museum incorporates multiple cutting edge interactive exhibits that engages multilingual visitors, seamlessly teaching everything there is to know about wine. La Cité du Vin focus is not only French wines but highlights some of the most important wine producing countries in the world and their storied wine regions. The exhibits achieve this through a combination of interactive maps, 3D photos, interviews of famous winemakers and digital books that explain each regions’ terroir, grape varieties, wine styles and other cultural aspects.
The visual and audio aspects of the museum captivate visitors in an array of intriguing installations. There are special spaces where one can sit at a dining table to learn about wine pairings and etiquette while looking at a hologram of a famous chef or master of wine sitting across from them. The museum also has a fantastic area showcasing the aromas, textures, colors, etc. that are found in wines. In this section, you truly get a lesson
Apr 14 2017
The past few years have been kind to the fast-casual dining segment. In fact, fast-casual dining was crowned the strongest growing segment across the foodservice industry, increasing $3.4 billion globally from 2014 to 2015.
Though recent studies have shown this wave of popularity might not be here to stay. New research from AlixPartners, shows that frequent customers of fast-casual restaurants (at least two visits a week) plan to cut back their visits by 13% in the next 12 months. In the wake of this significant slowdown, fast-casual executives are looking for answers.
According to the research, 44% of frequent consumers surveyed accredited the reason for less visits is due to an increased effort to eat healthier. With the surge of ready-to-eat foods, meal kit services, and online grocery shopping, dining at home options have become more appealing, giving the fast-casual sector stiff competition. Here’s a look at how 3 popular fast-casual brands leverage marketing tactics to reach consumers, promote healthy offerings and encourage visits.