Wine, Food & Nutrition

Technology and the Healthy Home Cook

It’s no secret that technology has had a huge impact on food over the past 10 years. From stunning recipe photos shared on social sites, to the wildly popular recipe videos on Buzz Feed’s Tasty, consumers are finding new ways to inspire them to eat at home.

This movement back to the kitchen and oversharing what you eat on social media, may have a positive impact on your health, wallet and the environment. A new study conducted at Oregon State University on 400 Seattle-area adults, who were surveyed regarding a week’s worth of cooking and eating behaviors, found that households that cooked at home three times per week had healthier diets overall. Interestingly, sharing may do more than just increase your followers. Another study published just this week analyzed how Instagram users turn to posting photos of the food they eat to track intake and meet weight loss goals. Through interviews with the study participants, it was revealed that social and emotional support from other Instagram users helped the participants stick to their healthy eating goals. Researchers also found the


Engaging Health Care PR to Help Unleash Commercial Potential of New Rx Products in Development

A successful pharma product launch and rollout requires an enormous amount of operational and cross-functional execution. That’s true no matter if the company is a large pharmaceutical company or a small to mid-sized one seeking to introduce a biologic intervention, drug, vaccine, device, or assay.

All too often, unfortunately, public relations agencies are engaged too late in the game—just prior to an anticipated FDA approval and for a communications launch plan.

It’s best to begin market development 18-24 months ahead of launching a product. That’s where a communications firm who knows pharma and medical science is critical.

A pharma company’s new product point person is tasked with creating a winning playbook—one that stays one step ahead of the competition.

At the same time, s/he is tackling intricacies of market access and research, pricing/reimbursement and scientific clinical trial data submissions. These include stakeholder and opinion leader engagement and concomitant data disseminations to inform clinical guidelines and policy engagement, not to mention a successful and compliant regulatory pathway.

Pharmaceutical companies big and small can fall into the trap of siloed operations to the demise of a product’s promise. They miss how public relations can be maximized to generate and leverage pre-market opportunities

Employee Engagement

9 Ways to Engage Summer Interns – and Identify Great Talent

Ah, the signs of spring . . . the sound of birds and frogs coming out to play, warmer temperatures and sudden breezes, pollen coating everything . . . and the influx of bright, eager interns to our offices.

At Padilla, the summer intern cycle is a highly anticipated and important part of the year. Yes, we love the extra help they provide. And yes, we love the amplified energy, sense of excitement and new ideas they bring to our teams. But we also see our interns as a great way to identify top talent – either at the completion of their internship or down the road.

Of our 240+ employees, approximately 15 percent started as interns. Of that group, 65 percent have been with the agency for more than five years. That’s an impressive stat, especially during this era of serial job-hopping.

JobHoppingDesigning an internship program to identify top talent for your company requires thought and planning.

I asked our former interns, whose tenure with Padilla ranges from less than a year to 23 years, what they appreciated most about their internship at the agency. Based on their responses, here

Social Media

Instagram Direct’s newest feature: a how-to for marketers

Instagram last week rolled out another feature that continues its competitive attack on Snapchat: disappearing video and photo messages.

Source: InstagramYes, the very idea that birthed Snapchat. Not too surprising considering other recent Snapchat-
inspired announcements
from Facebook, the parent company of Instagram.

This update, however, creates new opportunities for brand marketers and sales teams alike.

Disappearing photo and video messaging has been on Instagram since November, but operated in an interface separate from Instagram Direct (DM). Last week’s update feels more natural. The messages temporarily appear in a single DM thread alongside all other text, photos, etc., where two people (or more, in a group) can extend the conversation.

The feature has potential to be a powerful promotion or sales tool for several reasons. It’s relatively non-invasive. It’s fun. It allows for better, more creative pitching in just a few seconds. And, at least for now, it’s an opportunity not many brands are capitalizing on, which means less pressure on the consumer.

You can send these messages and start a dialogue with any user on the platform – you don’t have to be following them, nor do their profiles need to be

Social Media

3 Hacks to a Paid Social Strategy

You’ve heard me say it over and over, organic reach is dying. And maybe my last post finally got you to take the leap and start putting some cash behind your social content. So, you logged onto your brand page, made your way to the ad manager and then had this realization: Shalee Hanson completely convinced me that organic reach was dying, and then gave me no idea how to approach paid social media advertising.

Guilty. But, I’m here to make it up to you. Last week, I attended a webinar featuring Larry Kim that shared some great insights on how to get the most out of a social media landscape that’s constantly changing. Today, we’re going to walk through three of the most important hacks I walked away with and how you can start using them in your strategy.

  • Promote Posts That Perform Well Organically
  • It sort of goes against human nature, right? Why promote the posts that are doing well organically, instead of the posts that need a little push? Let’s be frank, not all your content is gold – let’s be even more frank, most of it isn’t. According to Larry Kim, 10 percent