Mar 23 2017
Manufacturers in all industries face a potentially paralyzing reality: 600,000 unfilled jobs by 2025. These jobs require education and training in science, technology, engineering and math (STEM). What’s more, according to SME Education Foundation, 69 percent of companies believe the shortage of skilled workers will get even worse.
So why the drastic deficit? Retiring baby boomers make up part of the decline. But the disheartening reason is that too few young people are entering skilled trade and degreed STEM fields. Why? Because we, the parents, have told them that manufacturing is manual, dirty and dangerous work. How wrong we are! Today’s manufacturing facilities contain some of the most highly technical and innovative technology found anywhere.
To help improve the image of manufacturing and educate young people about exciting careers in the field, companies are taking action. They’re partnering with educational institutions, and providing the money and equipment required to train students. They’re welcoming young people – and their parents – into their plants to show off the clean and high-tech environments. They’re training their own employees on the latest technology used to manufacture goods, large and small. They’re working with organizations like…
Mar 23 2017
It’s undeniable we are in the midst of a national discussion about patients taking charge of their health and how health care providers can become more resourceful. There’s a clear call for health care to improve how providers manage their patients, practices and day-to-day medicine. And, there’s a distinct parallel with technology innovations that offer convenience, flexibility, efficiency and engagement with health care providers.
Patients want to be in control of their needs. Patients want to diagnose their illness, manage their condition and select a health care provider based on what’s important to them. To help understand some of the challenges and opportunities facing our clients, here’s a look at the latest technological developments that are changing the way we market health care and gain loyalty from physicians, patients, and providers.
Recently, we discussed why it’s not necessary to complicate the patient experience – it’s a lot like the consumer experience. Patients want access, affordability, and personalized service, so it’s no surprise that smartphones, social media and online retailers are shaping consumer expectations when it comes to their health care experience. From a patient’s perspective, a health
Mar 22 2017
If you’ve worked in wine & spirits for more than 90 days, you’ve probably noticed there’s a lot of plonk out there when it comes to events, “food and wine festivals” and even trade shows. There’s no shortage of suspect events clamoring for your marketing dollars and 20-case wine donation. While there are some that have knocked my socks off, I must admit that quality events (by quality I mean those that result in discernible sales or great networking opportunities for a wine brand) are few and far between. And know that the worthy ones are not necessarily in the obvious places! Never underestimate the power of the Florida Panhandle Food & Wine Extravaganza (note: not a real event).
Sponsorship managers can be an aggressive bunch – as they should be. At any given moment, there’s a deluge of sponsorship decks in my inbox, with all manner of pricey packages to pick from. The requests for “in-kind” wine donations can feel like an avalanche too. Participating in these events is mentally and financially costly. They’re labor intensive and require a huge amount of detail if they are…