Aug 22 2017
I was fortunate enough to be able to attend Human Capital Institute’s (HCI) 2017 Employee Engagement conference at the end of July, which focused on “Creating an Engaged Culture through Purpose, Connection and Neuroscience.” With so many insightful presentations over the course of two days, I would have had to channel Game of Thrones’ Three-Eyed Raven to be able to take it all in immediately; but now that I’ve had some time to digest, here are my top 10 takeaways from the conference.
1. Why we work determines how well we work – The first keynote speech explained how our performance is driven by our Total Motivation, or the theory that why people work determines how well they work. There are six motives for why we work: three direct motives (play, purpose and potential) and three indirect motives (emotional pressure, economic pressure and inertia). Making sure that people’s direct motives outweigh their indirect motives is key to creating a culture of engaged employees.
2. Manage weaknesses, invest in strengths – This tip from the Gallup-led session makes so much sense to me. We’re always more engaged when we’re doing something we’re good…
Aug 18 2017
As summer starts winding down, it’s time to start looking ahead to fall. And you can’t think about fall without thinking about your favorite fall foods. Here are three exciting food trends that will have you covered for breakfast, lunch and dinner, at home or dining out this autumn season.
Pumpkin Spice Latte season is starting earlier than ever this year (to the delight of millennials everywhere!) with Starbucks announcing it will start selling bottled Pumpkin Spice Lattes (often referred to as PSL) in grocery stores at the end of August. According to Business Insider, the ready-to-drink PSL will be priced at $2.79 per 14-fluid-ounce bottle, which is significantly cheaper than a made-to-order PSL. In addition to the bottled PSLs, Starbucks will also sell pumpkin spice flavored ground coffee in stores.
Dunkin’ Donuts is jumping on the pumpkin spice bandwagon by introducing its newest lineup of fall flavored foods and beverages starting August 28 per CNBC. Along with pumpkin-flavored coffees, donuts and muffins, Dunkin’ Donuts is also introducing a pumpkin cream cheese for its bagels. Beyond pumpkin flavors, Dunkin’…
Aug 17 2017
The challenge with most health care advertising, is health care advertising. If you take any campaign and do the old “swap the logo” trick, you quickly realize that the plethora of disingenuous, vacuous imagery and rhetoric is a sea of sameness.
What is fascinating to me is the somewhat separatist nature of health care marketing overall. The business of health care has and continues to change rapidly, but we seem to still be marketing in relatively traditional ways. The details, rules and restrictions are certainly unique and require a deep level of expertise to ensure all the I’s are dotted and T’s are crossed, but the process of delivering a message that shifts the needle for a brand remains the same whether it’s health care or automotive or fried chicken.
As with any campaign, success metrics need to be identified along with a deep dive on the audience and environment. From all that data – hard, soft, big and small – a unique strategic insight must be identified to enable a singularly focused idea to be created. While this feels like table stakes, it doesn’t appear to be happening very often. That may be the reason we see a great