With the convergence of digital marketing tactics, it’s pretty clear that the core to a successful digital strategy is content. Just about every SEO expert, content or digital marketer should agree with the age old “content is king” statement. It’s no secret that if you want to rank in a search engine, generate leads or be an engaging brand you need unique, valuable, and quality driven content on your website.
We continue to push our clients to generate content but the true question is “what type of content should get created?” Whether its an article, infographic or press release, content should fall into one of the three main buckets outlined below. Creating a content calendar and PESO Model that varies itself across these silos will establish your brand from a relevancy, expertise and authority standpoint.
Photo from Scott Meis
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