Health, Wellness and….Booze?

It’s no secret that health and wellness themes are increasingly a topic of mainstream discussion. Whether it’s the cover of Time magazine or Oprah’s partnership with Deepak Chopra and Weight Watchers, these themes are cropping up in myriad ways. Embracing a holistic health mindset is becoming popularized – it’s no longer just for the “alternative” […]

Gin Tonic craze!

Gin is one spirit that is having its day across the globe. In the form of a Gin Tonic it has become a phenomena and is definitely one of the hottest and most fascinating trends out there. For those not familiar with gin, it is a neutral spirit with base ingredients including malt, corn, rye […]

How the Media Influences What We Eat, Drink and Crave

Recently, the New York chapter of Les Dames D’Escoffier hosted The Next Big Bite, a discussion at the Institute of Culinary Education (ICE), which explored how the media is shaping public conversation and consumption of food and beverages. Moderated by Martha Teichner, Emmy Award Winning CBS News Correspondent, panelists Chef Carla Hall (ABC’s The Chew, […]

Halloween 2016: Trick or Booze

Good ol’ October… the most magical time of the year for costume enthusiasts, candy enthusiasts (a.k.a everybody) and, unfortunately for 2016, creepy clowns. If Halloween is your thing, and you’re a booze aficionado, alcohol with a spooky slant should make an appearance during your celebrations. And if Halloween’s not your thing, booze can certainly help […]

Cachaça, Don’t Call it Rum: Learn More About Brazil’s National Spirit 

Brazil possesses a unique style that effortlessly excites all the senses. We see it in the graceful footwork of Brazilian soccer players shimmying around in bright uniforms. We hear it in the jazzy sounds of Bossa Nova. We feel it as we watch Samba dancers in their exotic costumes. We smell it in the flame-broiled churrasco and chimichurri slowly cooking inside […]

Man vs. Cocktail

I’m noticing a trend: cocktail manufacturers are targeting men. Case in point: Stoli. Interestingly, their research showed that while nearly three of four millennial men liked flavored cocktails, the vast majority 63% claimed that they avoid them in public because they were anxious about what their friends would say. Nearly half of millennial men said […]

Lessons from the Biggest Brands in the Booze Business – Blue Chip Brands

Savvy marketers know there is plenty to learn from having your finger on the pulse of the market. To keep up with the top performers, marketing professionals rely on industry experts to rank brands by growth. One of my favorite rankings comes from Impact Databank and their annual ranking of “Blue Chip Brands.” Published each […]

2016 Booze Trends: What we love, hate and can’t wait to start

Each January is jam-packed with trend analyses and predictions, and the alcohol beverage world is no exception. Here, instead of restating what was or professing to know what will be, our team of beverage marketing experts and craft beer fans shares its hopes and dreams for the good, the bad and the not-yet-developed trends. #1: […]

The Casual Approach to Millennial Marketing

While I don’t have actual proof, it seems that market researchers have spent more time understanding Millennials – in particular their dining and drinking habits – than any other generation in the past few years. The latest fruit of their labor is an interesting dining model backed by fast food chains and beverage alcohol brands: […]

What are We Drinking? Peek Into the PadillaCRT Glass

          Most people know me as their “wine friend.” They don’t necessarily know what I do, exactly, but they know I’m really into it and they can ask for wine advice. Even my Dad still calls me a sommelier (I am not) when bragging about me to friends, grocery clerks, or […]