What is an Emoji Strategy and How to Build One

Whether you can’t finish an online conversation without at least one emoji, or you find emojis to be a total nuisance, these little pictures can be worth a thousand words. In fact, there are now 2,666 distinct emoji icons (talk about #options), and nearly 92 percent of online consumers now use emojis on a regular […]

How Brands Are Mixing New Cocktail Trends into their Campaigns

Whether you’re a man-bunned mixologist in-the-know, a marketer of luxury spirits or a cocktail-loving consumer, 2017 is a year to cheers to with interesting trends on the horizon. Especially when Euromonitor is estimating that there will be many, many new consumers — 400 million new consumers by 2020 globally for luxury spirits. Let’s take a look […]

2016 – The Buzz Bin Year In Review

We survived 2016! It was a wild, strange and perplexing year filled with politics, social issues, the Olympics, celebrities, food, craft beer and wine, and of course emails – so much talk about emails. Before we get too far into 2017, The Buzz Bin editors wanted to revisit a few of our most popular posts […]

20+ Local SEO Tips for Businesses with Multiple Locations

Having strong search rankings requires thorough planning, strategy and flawless execution. Google looks at over 200 factors when ranking content and the markup, site structure, user experience and content of a website all play a role in how a particular website ranks in search. When looking at SEO for organizations with multiple locations this can […]

3 Reasons Why Your Site Needs a CDN in 2016

At it’s core, a Content Delivery Network (CDN) is a network of servers across the globe used in an effort to create a fast loading website for site visitors worldwide. The connectivity and speed of a digital experience is an imperative business decision for a brand. Deploying a CDN will positively influence search rankings, aide […]

5 SEO Copywriting Tips

How to write copy that’s friendly to users and search engines. A website’s copy has a huge influence on how a site ranks in Google. The most strategically planned out and well built website could fall flat on it’s face if copy isn’t properly crafted and promoted. With Google wanting valuable content, the role of […]

3 Types of Keywords Needed for Successful SEO and SEM

When trying to create content that’s friendly to both organic search and paid search it’s important that your digital strategy utilizes keywords from these three main buckets below. Each type of keyword has their own pros and cons but wrapping these all together in one solid keyword strategy will yield the strongest results. Generic Keywords Just as […]

The Ideal Content Mix for PR, SEO and Social Media Success

With the convergence of digital marketing tactics, it’s pretty clear that the core to a successful digital strategy is content. Just about every SEO expert, content or digital marketer should agree with the age old “content is king” statement. It’s no secret that if you want to rank in a search engine, generate leads or […]

SEO 101: Why your content isn’t ranking in Google

Client’s ask us “When I Google _______ our site is way back on page 4” or “How come our site isn’t #1 in Google?” There are a variety of technical factors that could cause a site to have ranking issues. Indexing, server speed, hosting, etc. all contribute to a site’s ranking potential. Assuming that the […]

A Content Marketing Strategy that Works – eBook

What was the first thing you did before making your last big purchase? If you’re like most Americans (around 70 percent according to SiriusDecisions), you opened a web browser. No surprise there – of course you’re going to do some online research before making a big purchase! However, many businesses struggle to effectively align their […]