How influencers are changing the way we talk about health care

Whether it’s on the news, Facebook or comes up over drinks, there seems to be one particularly hot topic of conversation right now – and that’s health care. Sure, a good portion of my workdays focus on health care because of the clients and colleagues I work with, but this is different because I’m hearing […]

Telehealth: Transforming Patient Care

Last week, I attended the American Telemedicine Association‘s 2017 conference in Orlando to find out what’s new in telehealth and how it’s impacting patient care. Here is what you need to know about telehealth in 2017: Endless uses for telehealth: When most people think of telehealth, they think about a patient with a cold calling a physician virtually from […]

The Golden Triangle – and Golden Rules – of Health Care Social Media

Colon Cancer Awareness Month (every March) has goals like any other health observance: to increase awareness, change behavior, and raise funds to find a cure. So why is it that Mayo Clinic chose this particular health observance for its pioneering efforts in social media? For the answers, I talked to Lee Aase, Director of the […]

What’s Driving Technology in Health Care? A Look at How Digital is Changing the Patient Experience

It’s undeniable we are in the midst of a national discussion about patients taking charge of their health and how health care providers can become more resourceful. There’s a clear call for health care to improve how providers manage their patients, practices and day-to-day medicine. And, there’s a distinct parallel with technology innovations that offer […]

Health Trend: Young Adults Are Saying No to Smoking

A recent BBC article revealed that smoking is down among all age groups in the U.K. The study, conducted by the Office of National Statistics, shows the largest decrease was among 18- to 24-year-olds. Smoking declined from 25.8 percent in 2010 to 20 percent in 2015 among that age group. The data suggests one reason for the decrease is that youth […]

The Healthcare Communicator’s Survival Guide to a Trump Presidency

While president-elect Donald Trump’s inauguration isn’t until tomorrow, healthcare communicators are already feeling the effects of the transition and bracing for change. It’s a new era, for sure, and unconventional, to say the least. But, fear not, we’re here to help you prepare. As we look at Trump’s campaign platforms, cabinet picks, and his most […]

Top 5 Most-Read Health Care Buzz Bin Posts of 2016

‘Tis the season for looking back and looking ahead. Today, I’m continuing our tradition of starting the new year by looking back at the most-read health care posts on The Buzz Bin over the last year. We covered a lot of topics on the blog in 2016. Here are the reader favorites! 5. May Means Hope […]

Health Trend: Teen drinking and drug use declines

U.S. teens are better behaved now than they’ve ever been. They are drinking and smoking less and doing fewer drugs in more than 40 years of studies. A recent Reuters article revealed that the use of alcohol, prescription medications and illicit substances – other than marijuana – among U.S. teens is largely down in 2016, based […]

Pharma and Med-Tech: PR Insights from the Early Christmas Blitz

The holiday season is upon us. And with it another season’s worth of dismay at how early it starts. One minute you’re sneaking your kids’ Halloween candy, and the next you’re face to face with Santa at the mall after some time warp transported you into the holidays nearly two months ahead of time. It’s […]

Five External Pressures Facing MedTech and Their Impact on Marketing Strategies

Last month, I attended the 2016 conference for AdvaMed (Advanced Medical Technologies Association). Five key external pressures for the medtech industry emerged. What are they and what do they mean to marketing and communications strategies? Burden of product benefit is evolving – gone are the days of “benefits and features” selling products. Even clinical outcomes […]