What’s Driving Technology in Health Care? A Look at How Digital is Changing the Patient Experience

It’s undeniable we are in the midst of a national discussion about patients taking charge of their health and how health care providers can become more resourceful. There’s a clear call for health care to improve how providers manage their patients, practices and day-to-day medicine. And, there’s a distinct parallel with technology innovations that offer […]

Health Trend: Young Adults Are Saying No to Smoking

A recent BBC article revealed that smoking is down among all age groups in the U.K. The study, conducted by the Office of National Statistics, shows the largest decrease was among 18- to 24-year-olds. Smoking declined from 25.8 percent in 2010 to 20 percent in 2015 among that age group. The data suggests one reason for the decrease is that youth […]

The Healthcare Communicator’s Survival Guide to a Trump Presidency

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While president-elect Donald Trump’s inauguration isn’t until tomorrow, healthcare communicators are already feeling the effects of the transition and bracing for change. It’s a new era, for sure, and unconventional, to say the least. But, fear not, we’re here to help you prepare. As we look at Trump’s campaign platforms, cabinet picks, and his most […]

Top 5 Most-Read Health Care Buzz Bin Posts of 2016

‘Tis the season for looking back and looking ahead. Today, I’m continuing our tradition of starting the new year by looking back at the most-read health care posts on The Buzz Bin over the last year. We covered a lot of topics on the blog in 2016. Here are the reader favorites! 5. May Means Hope […]

Health Trend: Teen drinking and drug use declines

U.S. teens are better behaved now than they’ve ever been. They are drinking and smoking less and doing fewer drugs in more than 40 years of studies. A recent Reuters article revealed that the use of alcohol, prescription medications and illicit substances – other than marijuana – among U.S. teens is largely down in 2016, based […]

Pharma and Med-Tech: PR Insights from the Early Christmas Blitz

The holiday season is upon us. And with it another season’s worth of dismay at how early it starts. One minute you’re sneaking your kids’ Halloween candy, and the next you’re face to face with Santa at the mall after some time warp transported you into the holidays nearly two months ahead of time. It’s […]

Five External Pressures Facing MedTech and Their Impact on Marketing Strategies

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Last month, I attended the 2016 conference for AdvaMed (Advanced Medical Technologies Association). Five key external pressures for the medtech industry emerged. What are they and what do they mean to marketing and communications strategies? Burden of product benefit is evolving – gone are the days of “benefits and features” selling products. Even clinical outcomes […]

3 Priorities for Every 2017 Hospital Marketing Budget

SOURCE: Healthcare Informatics Society of Ireland

As leaves change and temps fall, healthcare organizations that begin their fiscal year in January are finalizing budgets for 2017. With most hospitals grappling with flat or declining admissions, it’s now more important than ever for marketers to select the most impactful budget priorities. Fear not – PadillaCRT has outlined three priorities that should be on […]

3 Ways the Health Industry is Making Moves in 2016

Let’s face it, not everyone is itching to talk about the latest ventures in health care, but that’s changing in 2016. As the industry itself expands, out-of-the-box approaches have as well, breaking many traditional molds in health communications. With big changes come big ideas – and health care marketers have delivered in 2016 – producing […]

Defenders of the healthcare brand

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How healthcare communication professionals can drive the top line while protecting the bottom line. For healthcare PR and marketing professionals, intentional communications has never been more important to the brand. Unprecedented consolidation in the industry continues as providers shift their business models from being rooted in volume to driving value. What’s more, technology has changed the way consumers, patients and even employees communicate, seek […]