I don’t need to explain the “awesomeness” that is Instagram, the photo app that essentially blew up overnight and now boasts over 100 million users. The app that first made its journey into the hands of the social media enthusiasts and the artsy photographer wannabes has quickly caught the attention of big brands. In fact, 54 percent of the world’s top brands are now active on Instagram according to a study by Simply Measured.
So what does this have to do with health? As a creative mobile photo app, the misconception is that unless you’re a brand with inspiring products or a visually appealing story to tell, then Instagram isn’t for you. Perhaps you’re a hospital marketer wondering what in the world you could take photos of that people would actually want to see. Maybe you’re a health or nutrition brand wondering how being active on Instagram will actually help you affect one’s health behavior change or grow customers.
If you’re struggling with telling your brand’s story, starting with something as simple as a photo may be exactly what you need to push your limits. Sure, your brand’s visual component may not be staring you in the face like it does for brands like Starbucks or Victoria’s Secret but I challenge you to think outside the box, put your creative photo lense on and try using the app to intrigue and inspire customers.
Here are 5 ways your hospital or health brand can use Instagram to tell your story:
Instagram brings your brand to life for fans and enables followers to take part in and share your content. In this digital age of quick snippets of content and short attention spans, sharing images increases the chances that followers will share your content (that is, so long as it’s meaningful). Before sharing a photo, ask yourself: does this photo inspire and excite me? Would I share this with my friends or be motivated to “like” it? If not, put your creative photo lens back on and try again.
How can your hospital, health or healthy lifestyle brand leverage Instagram? What other tips would you add to the list?
Side note: A big shout out to Chobani for being so responsive on Instagram and letting me use the above photo. True to their yogurt, they’re a real, authentic and simple brand. And I can’t help but fall head over heels for a good ole social brand!
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