May 18 2017
At a recent conference attended by a client’s partner companies, I co-presented with a client on a topic containing the same title as this post. We received comments like, “Geez, you’re scaring me,” “We’re in better shape than I would’ve guessed,” and “We’ve got some work to do [in marketing]!” All-in-all, it was a highly attended and very well-received topic.
One of the highlights of the session was our Marketing Readiness Quiz. How you score on the quiz helps determine how equipped you or your company are to tackle marketing for your brand.
Many of our session attendees told us they plan to take the results of their self-assessment to company leadership as a means to help build the case for more marketing resources. (You’ll have the opportunity shortly to take the quiz yourself!)
We also shared a few somewhat scary stats – or encouraging ones, for you optimists – about marketing in today’s environment; I call it the “holy crap factor.” So… if you need help building the case for marketing, maybe some of these stats will help you:
The progression of digital communications has indeed changed the marketing landscape:
If you’re a seasoned pro as I am, you’ve come to realize that the crazy world of digital and content marketing is here to stay. So let’s dive in together – and rely on our respective younger, more digitally savvy colleagues to help us along!
As promised, take our Marketing Readiness Quiz. The quiz will instantly reveal your overall results. Once you’ve taken the quiz, you’ll have the opportunity to take advantage of a free one-hour consult with one of our leaders to review your results in detail and help you set some priorities.