B2B/Technology

Serious About STE(A)M

CaptureManufacturers in all industries face a potentially paralyzing reality: 600,000 unfilled jobs by 2025. These jobs require education and training in science, technology, engineering and math (STEM). What’s more, according to SME Education Foundation, 69 percent of companies believe the shortage of skilled workers will get even worse.

So why the drastic deficit? Retiring baby boomers make up part of the decline. But the disheartening reason is that too few young people are entering skilled trade and degreed STEM fields. Why? Because we, the parents, have told them that manufacturing is manual, dirty and dangerous work. How wrong we are! Today’s manufacturing facilities contain some of the most highly technical and innovative technology found anywhere.

To help improve the image of manufacturing and educate young people about exciting careers in the field, companies are taking action. They’re partnering with educational institutions, and providing the money and equipment required to train students. They’re welcoming young people – and their parents – into their plants to show off the clean and high-tech environments. They’re training their own employees on the latest technology used to manufacture goods, large and small. They’re working with organizations like…

Digital Marketing

Social Media Week: 5 Takeaways You Don’t Want to Miss

Slide10

Pinterest, Facebook, BuzzFeed, Refinery29… even The New York Times joined Social Media Week this month to discuss the latest and greatest in the industry. Lucky for you, there’s no need to sit through a week or even a session. Keep reading for a handful of overarching takeaways. Caution: you may even want to share them.

Slide2

Source: Refinery29

This shouldn’t surprise you. Noted by Facebook’s Michelle Klein in her session, “90% of the information processed by your brain is visual.” So next time you spend the bulk of the time on your social caption, consider spending it on your visual, video, or GIF. It matters more than ever.

Slide3

By no means am I saying to abandon Snapchat. Not at all. What I’m noting is the general conversation at Social Media Week was not dominated by Snapchat and brands jumping on the platform. The bulk of the conversation around Snapchat was on how marketers were weary to invest heavy advertising spend on the platform since there’s still a ways to go in terms of quantifying results.

PR Industry Trends

Behind Every Name is a Promise

Build-Protect-Grow

Starting today, PadillaCRT is now Padilla.

Back in the day, Padilla and Speer acquired Brum and Anderson to create Padilla Speer Beardsley.  And then Carter Ryley Thomas bought Patrice Tanaka and Company to create CRT/tanaka.  Then Padilla Speer Beardsley bought CRT/tanaka to create PadillaCRT.

So, for many of us, going to straight-up Padilla is a bit of a relief!

Padilla_LogoLockup_Horz_4C_black

Padilla SpeerA name change like this might seem like a big yawn to some given all we did was drop the “CRT,” but there’s a lot more to it than that. There’s the practical matter of changing the company logo, letterhead, emails, social media handles, etc. (By the way, it’s now PadillaCo.com for email addresses and the website and @Padilla_Comm on social media). But there’s also an opportunity for us to take stock of what the name Padilla will mean to our employee-owners, our clients and our community partners.

Because we all know that for every organization, it’s not just a name — it’s a promise.

And our…

PR Industry Trends

From Shamrock Shakes to Peeps – a look at the most successful cult holiday products

Alongside the green-tinted beers and Irish soda bread that’ll be consumed today by Irish and not-so Irish Americans, you can expect to see a familiar minty-green face: the Shamrock Shake. A seasonal calorie bomb from McDonald’s, the Shamrock Shake is wildly popular and quite elusive, as no McDonald’s is required to carry it. The shake has garnered a cult-like following; more than 60 million have been sold since 1970, according to Fox News.

giphy (1)

After learning about the Shamrock Shake’s success, I wondered: what were some other successful products that make our holidays a little brighter (or more commercialized, whichever you prefer)?

Starbucks Red Cup

Aside from controversy in recent years, Starbucks’ red cups are the darlings of Instagram when they’re rolled out every year during the beginning of November. Conceived in 1997, the cheery coffee cups mark the official start of the holiday season for many, and their ever-growing popularity has an incredibly positive financial impact. In Q1 of 2016, Starbucks posted a sales increase of 9 percent. Now why correlation doesn’t necessarily equate to causation here, the impact of red cups can be easily measured other ways: just head to

Consumer Marketing

“Fearless Girl,” Trailblazers and Gender Equity

She’s a young girl with an incredible look of resolve facing the iconic Charging Bull sculpture in Manhattan’s Financial District. “Fearless Girl” was installed on International Women’s Day by State Street Global Advisors as part of the asset managers campaign to increase the number of women on their clients’ corporate boards. The statue touched a nerve and has quickly become a symbol for gender equality. Our office at 4 World Trade is just a short walk to the installation. When I stood there last week, I was reminded once again just how long this battle has been raging. Once a year, as part of National Women’s History Month, we reflect on women’s contributions and how much still needs to be done for women to achieve equality.

Fearless GirlBoston Globe

National Women’s History Month traces its roots back to March 8, 1857, when women from New York City factories staged a protest over working conditions. International Women’s Day was first observed in 1909, but it wasn’t until 1981 that Congress established National Women’s History Week to be commemorated the second week of March.

Digital Marketing

Health Trend: Young Adults Are Saying No to Smoking

A recent BBC article revealed that smoking is down among all age groups in the U.K. The study, conducted by the Office of National Statistics, shows the largest decrease was among 18- to 24-year-olds. Smoking declined from 25.8 percent in 2010 to 20 percent in 2015 among that age group.

The data suggests one reason for the decsmoking-737057_1920rease is that youth and teens aren’t picking up the habit in the first place. Seventy percent of 16- to 24-year-olds have never started smoking cigarettes – up from 46 percent in 1974, when records began.

The CDC says it’s seeing the same trend in the U.S.

So, what’s causing them to say no to smoking? George Butterworth, from Cancer Research UK, says it’s a combination of government-funded services, smoking bans and mass media campaigns.

Let’s take a look at three tobacco prevention campaigns that seem to be having an impact.

The Real Cost Seeks to Prevent Youth-Aged Smoking

In 2014, the FDA launched the first federally funded U.S. youth tobacco education campaign, The Real Cost. The campaign has two goals – educate about the harmful effects of tobacco and reduce the number of youth ages 12-17 who…

PR Industry Trends

No pain, no gain: How to infuse more empathy into your marketing

I believe we all make decisions based on our struggles. This is true for big decisions, like who to vote for, and small decisions, like what to eat for dinner. When it comes time to make a decision, feelings always have more influence than facts.

As marketers and communicators, our best shot at influencing decisions comes when we understand and share the struggles of those we seek to influence. The word for this is empathy, and it’s all about feeling with.

Applied correctly in marketing, empathy builds loyalty, attraction and trust. It also positively impacts your bottom line.

But, while many marketers strive for empathy, few do well applying it. One reason is that it’s easy to confuse sympathy with empathy – and the difference is critical.

Case in point: Think about how you’d react if you, say, confided in a friend that you’d just accidentally cc’ed your ENTIRE office on a snarky email meant for a friend, and her response was “O-M-G.  I feel SO sorry for you. That really sucks.”  

Okay, now think how you’d feel if your friend instead said, “Girl, I know how you feel. I did that last year and refused to show

PR Industry Trends

Shaking the ‘Bad Guy’ Label

Eat this, not that. Love it or leave it. Swipe right. Every day, we’re besieged with messages telling us how to discern the good from the bad.

When it comes to natural resources, the categorization falls along clear and sharp lines. In the fight of good against evil, who wins? Wind power vs. fossil fuels? Organics vs. chemicals? Environmental organizations vs. private corporations? The answers would seem pretty clear.

O'Dwyer's Feb. '17 Environmental PR & Public Affairs MagazineThis article is featured in O’Dwyer’s Feb. ’17 Environmental PR & Public Affairs Magazine

According to Harris Poll’s annual Reputation Quotient Summary Report ranking, the general public’s perception of corporate reputations of the most visible companies in the U.S., the two highest-rated companies in sectors related to clean tech/environmental sciences were not near the top of the list. General Electric came in at #52, Chevron ranked #71.

The problem is, separating the good from the bad isn’t that clear. There are fewer bad guys out there than media and the public might realize. Most energy companies are exploring renewables alongside traditional energy sources. Many mining companies are restoring lands and investing in conservation programs. So why

Consumer Marketing

“The Big Bang Theory,” the Gender Pay Gap and Implications for Employers

Breaking news: this week was the announcement that the five original cast members of primetime’s number one show, The Big Bang Theory, are reportedly each taking a pay cut to fund raises for female co-stars Mayim Bialik and Melissa Rauch.

Jim Parsons, Johnny Galecki, Kaley Cuoco, Kunal Nayyar and Simon Helberg all make 1 million dollars per episode, whereas their long-time female co-stars are making $200,000. This altruistic and grand gesture means a raise to about $450,000 per episode for Bialik and Rauch, but that is far from parity. And, it also begs the question, should it be coming from the cast members instead of Warner Brothers? Since Bialik started on the show, she has earned four Emmy nominations. Rauch is equally important to maintaining the integrity of the show. Whether or not this particular pay gap is a question of gender pay inequality in Hollywood or a simple matter of costs and profits for Warner Brothers is not something we will answer today. For instance, Kaley Cuoco is paid on par with her fellow male leads.

BBT1

The news about The Big Bang Theory led me to dig

Crisis Management

A Negative Trump Tweet About Your Company is an Eye Opener, Not a Crisis

Crisis and Social Media Response

President Trump’s address before the joint session of Congress this week is what most historians would consider to be a “normal” presidential communication opportunity.

But as we have seen, Mr. Trump has taken to Twitter like no one else in our time to state some of his points.

Companies should consider this a good thing, a wake-up call of sorts. It’s a way for them to check their crisis and reputation readiness before a significant event occurs involving their organizations.

In the old days, “When E.F. Hutton talked, people listened.” Today, when President Donald Trump tweets, companies listen. One thing is certain, President Trump has the most powerful thumbs in the world. He has captured the attention of investors and the media, and has sent CEOs around the world nervously checking their stock prices. This new administration’s unconventional use of social media may be exactly what the doctor ordered for companies who need a serious push when it comes crisis management. Just ask Delta Airlines.

donald trump twitter.

But as Green Bay Packers quarterback Aaron Rodgers told fans when…