Aug 16 2017
The U.S. wine landscape continues to evolve dramatically. Whether packaging or product, there’s a lot happening. Here are four themes you should be following in the U.S. wine industry today.
1.Who is Drinking Wine.
According to Euromonitor’s Wine in the U.S. (June 2017, subscription only), the wine category saw total volume growth of 2% (and is projected to continue growing at the same rate), driven by aging boomers on one end and “demanding millennials” on the other.
They’re two very different groups – and millennials are forcing change upon the industry. As Euromonitor asserts, they’re frugal consumers – demanding quality at an affordable price point – and tech-savvy.
To continue growing the category, the focus needs to be on “selling wine in the style, packaging and price points to meet the evolving needs of our consumer,” says Stephanie Gallo, VP of marketing at E&J Gallo, in an excellent interview with the U.K.’s The Drinks Business. “Millennials are fueling the growth of the wine category, and their behavior is dramatically different than their predecessors. As a winery, we’re witnessing a paradigm shift in how and when people learn about and enjoy wine.”
2. Bubbles are Big.
Sparking wine continues to be
Aug 10 2017
We’re Kayla and Megan, two interns in Padilla’s Richmond office. We joined Padilla in the beginning of June as newbies to the working world, and recently attended an employee engagement briefing, presented by Gallup, called: “The Competitive Advantage of Engaging Your Employees.” We learned the importance of employee engagement and found that our own workplace expectations aligned with several of Gallup’s findings.
Below, we’ve listed our thoughts on four key takeaways from the briefing to give you a peek into the mind of a job-hunting millennial.
1) Workplace expectations are changing from valuing a paycheck to feeling a sense of purpose.
Megan: The seminar began with a simple question: “What makes a good job?” The responses were as expected — communication, room for growth, transparency, stability, etc. After sharing our answers, one attendee made a point that ultimately set the stage for the rest of the briefing: not one person mentioned salary or benefits. According to the Gallup rep who led the briefing, this isn’t a rare finding among…
Aug 9 2017
We are constantly being inundated with information about what we should or shouldn’t be eating to look and feel our best. It seems that every time I am on the playground I pick up on a conversation discussing the latest program that requires complete elimination of entire food groups for a month. And, just last night, I counted 11 documentaries on Netflix related to food, nutrition and health. How do you know what to believe?
The International Food Information Council Foundation (IFIC) recently conducted its 12th Annual Food and Health survey. The survey revealed that eight in 10 (78 percent) of respondents say that they encounter a lot of conflicting information about what to eat/avoid. More than half of those respondents (56 percent) say the conflicting information makes them doubt the choices they make. About one in four consumers (28 percent) say they rely on friends and family for nutrition and food safety information, which tops other sources including conversations with registered dietitians, health-focused websites, and the news.
I conducted an informal survey of my co-workers in the New York office and across the Food + Beverage Practice here at…
Aug 2 2017
Look, 2016 was a weird year. And, as if the universe wanted to prolong our agony, it was actually 1 second longer than usual. From Brexit to clowns lurking in the woods (okay, seriously though guys, what was that?) to bruising campaigns for presidential candidates, it was a tumultuous one.
However, there were a few bright spots. For many, one of those bright spots came in the form of cannabis. 2016 was a landmark year for marijuana, when nine states voted on measures to legalize marijuana (five for recreational, four for medical). Eight of them passed.
According to TIME, “more than half of the states in the U.S. now have comprehensive medical marijuana laws and roughly one fifth of the population lives in a place where adults 21 and older can legally consume weed for fun.”
Now, almost a year after the measures passed and the chaos of 2016 is a distant memory, I decided to ruminate on how the entrance of cannabis into the mainstream is affecting brand and consumer culture.
Brands have to be marketing ninjas
Now that cannabis products can be sold legally in
Jul 26 2017
The Society for Nutrition Education and Behavior (SNEB) Annual Conference is the premier event for nutrition education professionals in the U.S. Through dynamic discussions, stimulating presentations, and hands-on training, this yearly meeting helps nutrition educators stay on top of current research and best practices for creating healthier communities, food systems and behaviors.
We spotted five “hot” trends in nutrition education for 2017:
1. Interest in Nutrition Intervention is Skyrocketing
The 2017 SNEB Annual Conference had one of the highest attendance rates in their 50-year history. This indicates that impactful nutrition education and intervention is a top priority for stakeholders today.
2. Collaborative Political & Societal Interventions are Required
A complex set of forces are influencing consumers’ food purchasing behavior and collective efforts to navigate this…
Jul 25 2017
The traditional media landscape has decreased over the last few years and the trend shows no signs of slowing. In 2015, the number of journalists in the newspaper industry declined 38 percent, leaving employed journalists doing more with less resources and making it increasingly difficult to place stories in media outlets.
The newsroom shrinkage is driving a growing pool of unemployed writing talent. A sizeable number of journalists are either unemployed, under-employed or working in a different field. Many have turned to freelancer and contributor roles. In 2017, PR professionals see expanded use of freelancers (or contributors) within media outlets. Establishing working relationships with freelancers is imperative for story placement.
Here are three tips to help build a solid relationship with a freelancer: