Apr 21 2017
In August 2016, Target’s Chief Marketing Officer Jeff Jones left the company to join Uber as its new President.
Just over six months later, he resigned, saying that “…the beliefs and approach to leadership that have guided my career are inconsistent with what I saw and experienced at Uber…”
That’s pretty damning, but it shouldn’t be all that surprising. In Jones’ first year, he spent a good deal of time talking to Uber drivers to hear about their issues and experiences. While our firm doesn’t work for Uber or its rival Lyft, I’ve been doing roughly the same thing for the past 18 months – asking drivers who work for both which one they prefer.
My informal tally of roughly 100 drivers shows that they prefer Lyft to Uber by a 9 to 1 margin.
You’d think the reason would be economic – that Lyft pays more than Uber, or that Lyft allows passengers to tip in the app (it does). But the reasons drivers cited were often less tangible – the policies on surge pricing (Uber being viewed as predatory), the method for doing auto safety checks (Lyft slower, but more deliberate), and the tone and tenor of
Apr 14 2017
The past few years have been kind to the fast-casual dining segment. In fact, fast-casual dining was crowned the strongest growing segment across the foodservice industry, increasing $3.4 billion globally from 2014 to 2015.
Though recent studies have shown this wave of popularity might not be here to stay. New research from AlixPartners, shows that frequent customers of fast-casual restaurants (at least two visits a week) plan to cut back their visits by 13% in the next 12 months. In the wake of this significant slowdown, fast-casual executives are looking for answers.
According to the research, 44% of frequent consumers surveyed accredited the reason for less visits is due to an increased effort to eat healthier. With the surge of ready-to-eat foods, meal kit services, and online grocery shopping, dining at home options have become more appealing, giving the fast-casual sector stiff competition. Here’s a look at how 3 popular fast-casual brands leverage marketing tactics to reach consumers, promote healthy offerings and encourage visits.
Apr 5 2017
Trekkies everywhere have a reason to raise a glass: New York’s Shmaltz Brewing is planning to release three limited edition Star Trek beers this year, in addition to last year’s two releases that celebrated the franchise’s 50th anniversary.
While last year’s releases were debuted (in true fantastic nerd fashion) at Comic Con in San Diego, the new brews will be rolled out in 35 states throughout the country upon their release. While a television or movie-themed beer is nothing new, this made me wonder about the intersection of entertainment and alcohol. What other brands are leveraging the cult following and “fandoms” of television and movies?
Since 2013, this brewery has partnered with HBO to create and market a series of limited-edition beers. Their theme is everyone’s favorite show: Game of Thrones. With names relevant to the series such as “The Iron Throne,” “Bend the Knee,” and “Take the Black,” these brews bring die-hard fans and casual viewers alike closer to the mythical land of Westeros. Each year, a media blitz of beer reviews and “first looks” at the new releases leads to coverage for the products in a wide
Apr 4 2017
It’s that time of year – spring has sprung (mostly), and college students are hot on the trail of summer internships. As someone who started as an intern 16 (yikes!) years ago, and has been on the other side of the process for many years now, I’ve seen and heard a little bit of everything. But what makes a candidate stand out (in the right way!), and how do you go about landing that perfect summer gig?
At Padilla, we get hundreds of resumes for just a few internship spots. Competition is fierce, to say the least. Whether it’s Padilla or somewhere else, there are a couple sure-fire things you can do to up your chances of landing yourself in the “let’s talk to this person” pile.
Apr 3 2017
So, there I was heading off to kindergarten back in 196…. never mind the year. New shoes, new haircut and my treasured ‘Planet of the Apes’ lunchbox. Who knew my kindergarten teacher was onto something when she gave me an E for effort in the category of ‘Plays Well With Others.’ Was she a soothsayer, forecasting my foundational need to partner with people?
Partnership is always palpable. Throughout my career spent at various communications agencies (with a stint in-house at American Express), one of the common threads that fed my professional curiosity was the ability to partner with colleagues around the globe. Learning about other cultures and gathering insights on how public relations works in countries such as Asia or South America provided me with knowledge and makes me a better counselor to clients.
So, almost six years ago when I joined Padilla, I was a bit suspect about how I could continue my international learning. Sure, our agency has talent by the truck full, but what about people that weren’t like me, that didn’t have similar backgrounds or cultures? Would my new job feed that part of my professional curiosity?…