Jun 23 2017
Farm to fork… heritage… organic… these buzz words have been hitting the grocery store shelves in force for years now. Along with this trend, there is a growing desire to understand more about where our food comes from. According to the 2016 Nielsen Global Ingredient and Dining-Out Trends Report:
A few innovative companies are tapping into this desire to give consumers exactly what they want. That’s great PR from the ground up. Check out what these three trend-setters are doing:
Jun 7 2017
The author of this Buzz Bin post, Joel Erb, is founder of INM United. Padilla acquired the digital strategy and development firm based in Richmond, Virginia. (From left to right: Joel Erb, Adam Hake, Nishiki Liu, Paul Venuto, Luke Stoutenburg, Matt Crom. Photo by Lee Khleang/Padilla. )
Over the past 19 years that I’ve been in the digital arena at INM United, much has changed. We’ve moved from internet access available by way of “dial-up” modems, to constant access through a device as small as a Pop-Tart in our pockets. With this advancement, so have the demands on how brands harness technology both internally and externally changed.
The corporate website is most certainly still a critical way to engage with our stakeholders. However, with so many “off-the-shelf” solutions available to brands, the role of the digital agency has evolved. It’s shifted to how we can leverage technology to solve complex business problems and how we use technology as not just a marketing tool, but as a critical part of a brand’s success.
Digital products are now an essential part of the technology “toolbox” that must be considered. What is a digital product? They…
May 18 2017
At a recent conference attended by a client’s partner companies, I co-presented with a client on a topic containing the same title as this post. We received comments like, “Geez, you’re scaring me,” “We’re in better shape than I would’ve guessed,” and “We’ve got some work to do !” All-in-all, it was a highly attended and very well-received topic.
One of the highlights of the session was our Marketing Readiness Quiz. How you score on the quiz helps determine how equipped you or your company are to tackle marketing for your brand.
Many of our session attendees told us they plan to take the results of their self-assessment to company leadership as a means to help build the case for more marketing resources. (You’ll have the opportunity shortly to take the quiz yourself!)
We also shared a few somewhat scary stats – or encouraging ones, for you optimists – about marketing in today’s environment; I call it the “holy crap factor.” So… if you need help building the case for marketing, maybe some of these stats will help you:
Mar 2 2017
I was pleased to see one of the conclusions drawn by Deloitte, based on its 2016 survey of consumer health care priorities. In their report, they made the spot-on observation that “scaling technology and designing digital for health consumers must be more than a digitization of current state processes.”
Defining what consumers want from their health care experience isn’t all that complicated. They want access to affordable health care, and they want a personalized experience. Can I get the health care I need when I need it? How much will it cost me? Do they know me and understand what I need?
Delivering on it is another matter. We know that smartphones, social media and online retailers are shaping consumer expectations when it comes to their health experience. So what implications does that have for health care providers? More specifically, how should consumer preferences impact how providers are showing up online, and the digital experience consumers are having with them?
Having spent the first 15 years of my career working for hospitals and health systems, I have some of my own ideas. But I wanted to shape my thinking through the lens…