BuzzLine: Recall Crisis Challenge

fruitYesterday it was announced that more stores have been affected by a nation-wide listeria fruit recall. These stores include Costco, Kroger, Walmart, Sam’s Club, Whole Foods Market, Trader Joe’s, Ralphs, and Food 4 Less. The fruits being recalled include peaches, nectarines, plums, and pluots that were packaged at Wawona Packing Co. in Cutler, CA.

The CNN article in regards to the recall says that listeria was found on two nectarines and one peach and it is unclear how the fruits were exposed.

Aside from wanting to spread the word about the possible listeria outbreak and help consumers be informed, this also provided us with today’s BuzzLine challenge.

If you were advisor to Brent Smittcamp, president of the packing company that tested positive for listeria, what would your six-word PR action plan be?

Your answers may look something like:

  • Inform, Investigate, Update, Address, Improve, Repeat
  • Tell the truth, Make amends, Overcome
  • Clean up, brush off, move on

Give us your six-word PR crisis action plan in the comments below. Your PR expertise could earn you a $5 Starbucks gift card (and who knows – maybe even some business from Mr. Smittcamp).

About Shalee Hanson:

Shalee Hanson serves as the marketing operations and social media specialist in Padilla’s Minneapolis office. She manages the Padilla brand across multiple social media platforms and works with practice group leaders across the agency to execute marketing initiatives year round. Shalee graduated from Iowa State University with a degree in Journalism and Mass Communication, and has a variety of experience in consumer, B2B, health, and the food and beverage communications industries. When she’s not working, Shalee enjoys trying new things. From foods to hobbies Shalee tries to live life with a “try everything once, twice for good measure” mindset and she is always ready for a new adventure.

3 Comments on “BuzzLine: Recall Crisis Challenge

  1.  by  Brian Ellis

    Remember the “ate” words






  2.  by  Matt Kucharski

    Not exactly what you’re looking for, but I have a tagline for them:

    “Listeria — it’s the pits!” Get it? Peaches, plums? 🙂

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