Stacy Moskowitz, Author at Padilla

Posts by Stacy Moskowitz

Stacy has a deep and versatile background in public relations and marketing in many consumer categories, including travel and hospitality, home and housewares, fashion and beauty and health and wellness. As a senior director, she leads the development and execution of integrated campaigns that include traditional media relations, social media marketing, marketing to moms, cause-related marketing, consumer promotions, strategic partnerships, special events and corporate and event sponsorships.

It’s Not Dead: Influencer Marketing is Mainstream Now

August 20, 2019 — Digital / Social

My colleague, Ali Skahan, attended Social Media Week back in May and shared that one of the key takeaways was that influencer marketing has become block and tackle for many brands. I can vouch for thi…

How the ’Gram Can Rev Up Your Social Media Marketing

July 31, 2019 — Digital / Social

Instagram continues to take social media by storm. In the U.S., there are more than 100 million users — that’s 32 percent of Americans. According to Instagram, 80 percent of accounts follow a busi…

It’s Time to Reinvent Travel Loyalty Programs

March 5, 2019 — Industry Trends

The long-anticipated announcement of Southwest Airlines’ new service to Hawaii and the recent launch of Marriott’s Bonvoy has travel brand loyalty on my mind. A handful of the airline’s newest f…

Travel Deal Tuesday: The New Post-Thanksgiving Sale

November 30, 2018 — Industry Trends

Black Friday. Check. Cyber Monday. Check. Travel [Deal] Tuesday. What? Yep, you read that right. While most brands are pulling out all the stops to generate sales the Friday and Monday after Thanksgiv…

Don’t Let Skip-Gen Travelers Skip Over Your Brand

July 6, 2018 — Industry Trends

It seems like multi-generational travel has been around, well, forever. We may have called it by a different name, but don’t you remember those family trips growing up where your grandparents tagged…

Weathering the Effects of a Natural Disaster

June 25, 2018 — Crisis / Media Relations

Hurricanes, earthquakes, volcano eruptions and more. Words we never want to hear, but know all too well, it’s not if but rather when because natural disasters are inevitable. The U.S. has had its fa…