The Dual Threat of Flu and COVID-19: Why an Annual Flu Vaccine is More Important Than Ever, Especially for Adults with Chronic Health Conditions
October 22, 2020 — Health
Every influenza (flu) season is unpredictable. The typical refrain is “if you’ve seen one flu season, you’ve seen one flu season” no matter how many years you have worked in the space. The upc…
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The Golden Rules of Communicating During a Public Health Crisis
April 30, 2020 — Crisis / Media Relations
When a disease outbreak or epidemic strikes, scores of companies, nonprofits and health groups want to make themselves heard. But the COVID-19 pandemic has turned daily life on its head and companies…
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How Challenger Pharma Brands Can Connect With – And Leverage – Influencers
August 29, 2019 — Health
If a challenger brand announces a new drug and no one notices, did it really launch? The pharma industry is crowded. Without a strategic plan, challenger brands risk drowning in a sea of competitors a…
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Here to stay: turning launch milestones into momentum
June 27, 2019 — Health
Making a big splash in the market during a product launch is good – but creating a lasting presence in the market is better. As a pharma brand, the worst thing you can do after a launch is … nothi…
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The Challenge Of Marketing A Pharmaceutical Drug In A Price-Sensitive Environment
February 14, 2019 — Brand
“How much does it cost?” Often one of the first questions that come to mind for pharma customers (right behind, “Does it work?”), and a good indicator of the pharma market’s struggle with pr…
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How ROA expectations can impact pharma marketing strategies beyond your program’s specific ROI
January 24, 2019 — Brand
ROA – or return on assets – is often a term reserved for business analysts or investors. However, it should be in every pharma marketer’s vocabulary too. Yes, ROA can guide important business ma…
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