How to DIY Social Media Graphics that Aren’t Lame
June 16, 2014 — Digital / Social
It’s no secret that compelling graphics are an important ingredient in a successful social media strategy. In a perfect world, we’d have access to a graphic designer available to whip up something…
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How Leading Brands are Winning at Social Media: A Q&A with Hootsuite
May 12, 2014 — Digital / Social
When it comes to social media, most marketers are on board. We’re posting. We’re monitoring. We’re engaging. Fist bumps all around! It’s true, there are a few companies out there kicking s…
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Cereal Killin’ It: How General Mills Used its Corporate Blog to Go for the Jugular against Cornell Research
April 7, 2014 — Digital / Social
Did you know that cereal companies are trying to subliminally brainwash kids into becoming lifetime cereal loyalists? That’s what a recent study from Cornell University’s Food and Brand Lab conclu…
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New Research: Do Industrial Pros Use Social Media?
March 24, 2014 — Digital / Social
IHS GlobalSpec recently released research findings from its annual survey of technical professionals in the industrial sector. Overall, the findings don’t reveal anything too earth shattering – so…
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3 TED Talks that Should Shape your Social Strategy
March 10, 2014 — Digital / Social
I’m addicted to TED Talks. When I first started watching them I was actually looking for examples of effective public speakers. But then the ideas drew me in, not to mention the brilliant people…
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Three Free Tools for Auditing Your Social Audience
January 20, 2014 — Digital / Social
Photo Credit: Flickr User, krisolin I came across this quote recently on Pinterest: “The essence of social media is knowing your audiences and engaging them in something they love.” Totally agree.…
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