Posts by
Election Day (i.e.., week or month) and the Food & Beverage Companies Helping Us Cope
It’s 9:36 a.m. on Election Day, and I’m sitting down in my home office to write an article that will hopefully add value for food and beverage marketers, but I find myself generally overwhelmed, a…
Read More
The Midterm Elections – A Retrospective of Influence and Rhetoric
Election Day was Tuesday, Democrats took the house, Republicans gained seats in the Senate and we likely hit a historic number of voters for this year’s midterm election. People across the country w…
Read More
The Midterm Elections – A Retrospective of Influence and Rhetoric
Election Day was Tuesday, Democrats took the house, Republicans gained seats in the Senate and we likely hit a historic number of voters for this year’s midterm election. People across the country w…
Read More
Starbucks Response and Racial Bias Training Approach – Yay, Nay or OK?
Unless you’ve been living under a rock, we all know that Starbucks shut down 8,000 stores in North America last week to conduct racial bias training among roughly 175,000 employees. The training was…
Read More
Celebrity Marketing is not Dead and Influencers are Here to Stay
The topic of influencer marketing has reached epic levels of discussion and as marketing communications professionals, we need to help codify and clarify the process for our clients. Before discussing…
Read More
Amazon and Whole Foods, Verizon and Yahoo!, AT&T and Time Warner: What Does It All Mean for Marketers and Consumers?
Amazon Acquires Whole Foods First on my list is Amazon’s acquisition of Whole Foods. The internet has been speculating how life as we know it will change forever. What’s clear is that the outlook…
Read More