Melissa Mowery, Author at Padilla

Posts by Melissa Mowery

Melissa has a fresh perspective on the changing media environment. She complements this with her keen eye for strategic design and a passion for brand development. She is interested in the consumer and food and beverage practices and enjoys using all elements of the public relations industry to serve her clients. When not expressing her creativity in the professional world, she can be found pursuing her love of sailing and photography, with her black lab, Ellie, at her side.

What is an Emoji Strategy and How to Build One

June 5, 2017 — Brand

Whether you can’t finish an online conversation without at least one emoji, or you find emojis to be a total nuisance, these little pictures can be worth a thousand words. In fact, there are now 2,6…

Live Video & Your Brand: A Simple How-To Guide

January 16, 2017 — Digital / Social

You’ve been hearing about (and seeing) live video everywhere for a while now and it’s time to get your brand in the game. Not sure if live video is right for you? Here’s a quick checklist: Do yo…

2017 Digital Trend Predictions

January 4, 2017 — Digital / Social

It’s the start of a new year and while there are prediction lists everywhere, here at PadillaCRT, one of our favorites (and we think most accurate) is the eMarketer list. Not only do they make t…

3 PR books and who should read them

December 2, 2016 — Industry Trends

This year, I read three books on different themes in PR and took notes on some of the key takeaways. Enjoy these selections with a nice glass of wine (or tea) for some light weekend reading, if you�…

A Guide to Holiday Gift Guides

September 18, 2015 — Digital / Social

It may still feel like summer outside but in media offices nationwide it’s starting to feel a lot like Christmas. Pitching your product for holiday gift guides may seem like an easy task but edito…

BuzzLine: What’s Your 2016 Presidential Campaign Promise?

August 7, 2015 — Industry Trends

The first presidential debate for the 2016 race: A time to question candidates on their policies to better understand their vision for the future, or a heated media frenzy to expose the worst in each…