Insights.

Katie Priebe brings years of broadcast TV experience to her role as a crisis management and media relations expert helping national and international companies and organizations protect and strengthen their reputations. Katie’s work includes crisis response, issues planning, media training, local and national media relations, crisis scenario and media coaching, strategic plan development, and social media monitoring and analysis. Katie guides clients through crisis and media training scenarios to be well-prepared when a crisis occurs. When it does happen she supports her clients through proactive and reactive crisis response. Katie offers a unique perspective on how the media operates in a crisis, specifically offering counsel for clients on how to control crisis response on social media. “I want to counsel clients how to be resilient during a crisis. When the storm passes, it’s an opportunity to be an even better organization.”