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Posts by Jill Haapaniemi
Within PadillaCRT's Consumer Practice, Jill maintains and promotes the healthy lifestyle benefits of her clients through media relations, project coordination, and administrative support. She also contributes to the agency’s recipe development process. These experiences have led her to create her own personal food blog in which she develops recipes and explores various inspiring elements of food culture.
All Posts by Jill Haapaniemi

From Tampa to Big Bear – Prost!
October 8, 2014 — Industry Trends
The Munchen Oktoberfest may have wrapped up last week, but Americans will be channeling their inner German all month long. And can you blame us? Oktoberfest began as a modest Bavarian agricultural sho…
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From Farm to Bar: Locavores Support with Sips
September 3, 2014 — Industry Trends
Over the past decade, the idea of eating local has gained a lot of momentum in the United States. There is still plenty of educating to do, but the growing support of sustainable agriculture programs,…
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Marketing, Math, and a Formula for the Perfect Beer
July 30, 2014 — Industry Trends
As marketing professionals, we know that two good ideas do not always come together to create a great one. While items such as the “townie” (half tart, half brownie, a sad challenger to the Cronut…
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Beers of Summer 101
June 25, 2014 — Industry Trends
The ever-evolving craft beer movement can be hard to keep up with, but this trend, like any other, moves in circles, bringing old styles of the past to light. With the heat of summer creeping in and a…
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The Current State of the Lime-Life
April 23, 2014 — Industry Trends
Unless you’ve been living under a rock, you’ve probably caught wind of the current lime shortage. The last few times I’ve sat down at a bar to have a cocktail, I’ve a) heard people complain ab…
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