Insights.

Edward Hoffman is a senior vice president with Padilla who oversees the Food and Beverage practice for the firm. He’s spent his nearly 25-year career dedicated to food marketing with extensive industry experience in the consumer/retail, foodservice and ingredient channels. As a result, Edward’s unique perspective on marketing communications has improved client businesses -- from increased brand awareness and product consumption to improved corporate reputation and sales performance. His award-winning work for clients has run the spectrum of global and specialty food, beverage, wine/spirits, packaging and health/wellness as well as restaurant financial services and technology. He is based in Los Angeles.