Thought Leadership or PR?
May 16, 2018 — Higher Education
If you’re in higher ed communication, chances are someone wants your help to become a “thought leader.” Usually they just want some PR. A couple speaking engagements, a well-placed opinion colum…
Read More
Designing a Landing Page That Delivers
January 23, 2018 — Higher Education
I’m resuming a series that asks three questions of an expert whose answers can help marketing communication professionals. Today, I’m talking with Paul Venuto, an experience designer on Padilla’…
Read More
Thought Leadership: Going Beyond the Buzzword
November 14, 2017 — Industry Trends
This post was co-authored by Scott Davila. Company leaders and their marketing departments talk a lot about wanting to be thought leaders, but they often have a hard time getting there. Why? Not becau…
Read More
(Virtual) Reality Sets in on College Campuses
August 29, 2017 — Higher Education
Virtual reality is getting very real on campus with college recruiters finding big value with VR. Virtual reality is getting very real on campus with college recruiters finding big value with VR. Clic…
Read More
Welcome U? Higher Ed Marketers Sweat International Enrollments
August 3, 2017 — Higher Education
Higher ed marketers responsible for recruiting prospects overseas can’t wait for fall. That’s when newly enrolled foreign students will arrive on campus, revealing just how much of an impact trave…
Read More
A Novel Way to Tackle Tuition. Will it Shake Things Up?
May 9, 2017 — Higher Education
Anyone else feel a faint tremor in the Ivory Tower after reading about MissionU last month? The new, one-year, professional school isn’t exactly a threat to the traditional college model. It offers…
Read More