chelper, Author at Padilla

Posts by Caroline Helper

Caroline’s work on the Lewis & Neale team is guided by her passion for all things food and wine. Her insight gleaned from experience at multiple levels of the food industry are at the heart of her work creating integrated marketing campaigns that combine public relations, social media, and retail promotion programs for clients.

Drink better wine

March 18, 2014 — Digital / Social

there are so many great stock photos about bad wine but, ugh, this photo is just amazing. Courtesy gizmodo.com/au Last week I attended my very first meeting of a book club set up by a friend. We’re…

Some things happening in wine media that are making me very jazzed

February 5, 2014 — Food & Beverage

As a wine person (blogger, drinker, publicist, etc.) I’ve grumbled many a grumble over the state of the wine media. For every Eric Asimov column that elicited an enthusiastic fist pump, there was a…

The State of the Wine App (Part 2)

November 13, 2013 — Digital / Social

It’s been nearly a month since I downloaded, in the name of research, a handful of wine-oriented apps onto my iPhone and now it’s time to report my observations. People think that drinking wine an…

Booze Bin: The State of the Wine App (Part 1)

October 16, 2013 — Digital / Social

Regardless of the fact that I’m a millennial, there are some aspects of technology with which I am hopelessly out of touch. The most striking example of this is the way in which I approach my iPhone…

From Detox to Retox

September 11, 2013 — Digital / Social

Flipping through this weekend’s New York Times Sunday Styles section, I was struck by a story about the ubiquity of freshly pressed juices at this year’s New York Fashion Week. Besides engendering…

What am I?

August 14, 2013 — Food & Beverage

The wine publicist is a creature as frequently misunderstood as the product we find ourselves representing. PR professionals occupy an interesting position within the hierarchy of the wine industry; w…