3 Content Killers to Avoid
April 17, 2014 — Crisis / Media Relations
At som e point it happens to everyone. You’re developing content and more content and it hits you – is anyone even listening? Constantly developing new content can sometimes feel as if you’re ru…
Read More
2013’s Big Moments in Health PR
December 5, 2013 — Health
By Liz Rea and April Sciacchitano 2013 is coming to a close, and it’s been quite a year for health news and communication. A lot of great (and not so great) things happened in health this year, and…
Read More
Are we aware yet? Time to remake the roadmap for health education
October 17, 2013 — Health
You will never see a marketing plan without the words “raising awareness” in it. It’s the center of what we do, and there are people pulling the hours and working the relationships to bring th…
Read More
3 Steps to an Inspired Brainstorm
June 27, 2013 — Digital / Social
Whether you need to remove a roadblock or swoop in on opportunity, convening a brainstorm is a great way to tap into others. But a surprise gathering with a quick debrief may not return the best resul…
Read More
Is Facebook a matter of life or death? For hospitals, yes.
March 7, 2013 — Digital / Social
Your hospital is committed to quality care… but do they Like you? A recent study revealed that patient satisfaction is linked to the number of “likes” a hospital has on Facebook. And in fact,…
Read More