As an agency, it’s our job to keep up with the latest SEO guidelines to ensure our outreach complements and enhances our clients’ SEO strategies. Your PR goals should now exceed beyond placements, impressions and awareness-building, and into link-building as well.
We use a variety of measures to identify which blogs and sites we’d like to work with.
Also, if your client has an SEO agency, see if you can set up a meeting with them to align your efforts. If you don’t have a Moz subscription, odds are they do. They can a list of sites you’ve identified as targets and run analytics on them, helping you further prioritize and optimize your outreach efforts.
Picture credit: tech.co
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