1. Marketing Automation

What is it?

Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. Marketo

The Need for Automation

2. Website Personalization

What is it?

Customizing a website’s content to match a specific user’s instructions, preferences or history (think Amazon’s “you might also like” feature). This custom personalization can be accomplished by tracking a user’s behavior (such as which pages are accessed and how often) on the site.

The Need for Website Personalization

3. Gamification

What is it?

Gamification is the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals. Gamification taps into the basic desires and needs of the users impulses which revolve around the idea of Status and Achievement. Badgeville

The Gamification Trend